UNIT DESCRIPTION
BSB40207 Certificate IV in Marketing
CRICOS 067321G
400 hours off-the-job class room based training and integrated independent projects
Qualification Requirements: 10 units: 4 core unit, and 6 elective units
Subject Name: Consumer Behaviour
This subject consists of 3 competency units:
BSBMKG401B Profile the market
This unit describes the performance outcomes, skills and knowledge required to profile a target market or market segments in accordance with a marketing plan and to develop market positioning strategies.
BSBMKG402B Analyse consumer behaviour for specific markets
This unit describes the performance outcomes, skills and knowledge required to analyse consumer behaviour to target marketing to specific markets and specific needs.
BSBMKG408B Conduct market research
This unit describes the performance outcomes, skills and knowledge required to conduct market research using interview and survey methodologies (not specialist statistical design and analysis) and to report on findings.
Subject Name: Business Communication
This subject consists of 4 competency units:
BSBCUS402B Address customer need
This unit describes the performance outcomes, skills and knowledge required to manage the ongoing relationship with a customer, which includes assisting the customer to articulate their needs, meeting customer needs and managing networks to ensure customer needs are addressed. The customer relationship would typically involve direct interaction a number of times over an extended period.
BSBCUS403B Implement customer service standards
his unit describes the performance outcomes, skills and knowledge required to contribute to quality customer service standards, and to support personnel to implement customer service standards and systems within the organisation. Operators undertaking this unit would have a detailed knowledge of, and experience in, customer service systems and procedures.
BSBCMM401A Make a presentation
This unit covers the performance outcomes, skills and knowledge required to prepare, deliver and review a presentation to a target audience.
BSCMM301B Process customer complaints
This unit describes the performance outcomes, skills and knowledge required to handle formal and informal negative feedback and complaints from customers. Operators may exercise discretion and judgement using appropriate knowledge of products, customer service systems and organisational policies to provide technical advice and support to a team.
Subject Name: Marketing Principles
This subject consists of 3 competency units:
BSBINN301A Promote innovation in a team environment
This unit describes the performance outcomes, skills and knowledge required to be an effective and pro active member of an innovative team.
BSBMKG413A Promote products and services
This unit describes the performance outcomes, skills and knowledge required to coordinate and review the promotion of an organisation's products and services.
BSBMKG414B Undertake Marketing Activities
This unit describes the performance outcomes, skills and knowledge required to plan, implement and manage basic marketing and promotional activities. It is a foundation unit that covers general and basic marketing and promotional activities that do not require detailed or complex planning or implementation.
Subject Name: Commercial Law and Workplace Safety
This subject provides knowledge and skills about legal matters related to operating a business. It provides knowledge and skills to maintain a healthy and safe work environment. Under this subject students will learn about an organisation’s commitment to implementing and monitoring Occupational Health and Safety programs. It also provides knowledge about preparing documents informing business enterprises.
This subject consists of 2 competency units:
BSBOHS407A Monitor a safe workplace
This unit describes the performance outcomes, skills and knowledge required to implement and monitor an organisation’s occupational health and safety (OHS) policies, procedures and programs in the relevant work area, to meet legislative requirements.
BSBLEG407A Provides support in Commercial Law matters
This unit describes the performance outcomes, skills and knowledge required to prepare documentation and to assist with commercial law matters such as incorporation, charges and the sale of shelf companies.