• Course Overview
• Subject Req. Chart
• Courses Offered
• Clustered Competency Units
  
  Clustered Units Cert. III in Business Cert. IV in Business Cert. IV in Marketing Diploma of Accouting Diploma of Business Diploma of Marketing Adv. Dip. of Bus. Adv. Dip. of Mktg.
• Unit Description
  Unit Description Cert. III in Business Cert. IV in Business Cert. IV in Marketing Diploma of Accounting Diploma of Business Diploma of Marketing Adv. Dip. of Business Adv. Dip. of Marketing

UNIT DESCRIPTION
BSB60507 Advanced Diploma of Marketing
CRICOS 067324D
Qualification Requirements: 8: 4 core units, and 4 elective units

Subject Name: Management Principles
This subject consists of four competency units:

BSBINN601A Manage Organisational Change
This unit describes the performance outcomes, skills and knowledge required to determine strategic change requirements and opportunities; and to develop, implement and evaluate change management strategies.

BSBINM601A Manage Knowledge and Information
This unit describes the performance outcomes, skills and knowledge required to develop and maintain information processing systems to support decision making, and to optimise the use of knowledge and learning throughout the organisation.

BSBFIM601A Manage Finances
This unit describes the performance outcomes, skills and knowledge required to undertake budgeting, financial forecasting and reporting requirements, and to allocate and manage resources to achieve the required outputs for the business unit. It includes contributing to financial bids and estimates, allocating funds, managing budgets and reporting on financial activity.

BSBMGT605B Provide leadership across the organisation
This unit describes the performance outcomes, skills and knowledge required to demonstrate senior leadership behaviour, and personal and professional competence.

Subject Name: Marketing Strategy
This subject consists of four competency units:

BSBMKG603B Manage the marketing process
This unit describes the performance outcomes, skills and knowledge required to strategically manage the marketing process and marketing personnel within an organisation.

BSBMKG607B Manage Market Research
This unit describes the performance outcomes, skills and knowledge required to prepare for, manage and evaluate market research projects across an organisation.

BSBMKG608A Develop organizational marketing objectives
This unit describes the performance outcomes, skills and knowledge required to conduct a strategic analysis to develop organisational marketing objectives. This involves reviewing the organisation's internal and external environments, evaluating past and current marketing performance, and exploring and evaluating new marketing opportunities.

BSBMKG609A Develop a marketing plan
This unit describes the performance outcomes, skills and knowledge required to research, develop and present a marketing plan for an organisation.

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