Subject Name: Organisational Behaviour
This subject provides knowledge about coordinating, developing, and implementing a crisis management plan.

Organisational Behaviour subject consists of one competency unit:

BSBPUB504A Develop and implement crisis management plans
This unit describes the performance outcomes, skills and knowledge required by public relations personnel to coordinate, develop and implement a crisis management plan to provide an organisation with a planned communications response for use in the event of crisis.

Subject Name: Marketing Strategy
This subject provides knowledge about identifying and evaluating marketing opportunities, developing an appropriate marketing mix to exploit marketing opportunities and implementing marketing activities in order to achieve the marketing objective. This subject will help you to gain knowledge to design and implement marketing activities.

Strategic Marketing subject consists of two competency units:

BSBMKG514 A Implement and Monitor Marketing Activities
This unit describes the performance outcomes, skills and knowledge required to implement marketing activities described in a marketing plan, to monitor their effectiveness in meeting organisational marketing objectives, and take action to improve marketing performance.

BSBMKG502 B Establish and Adjust the Marketing Mix
This unit describes the performance outcomes, skills and knowledge required to determine the optimum marketing mix for a business through analysis of  inter related marketing components.

Subject Name: Human Resource Management
This subject provides knowledge about managing all aspects of the recruitment, selection and induction processes in an organisation. Also it provides knowledge about how to interpret and evaluate persuasive copy.

Human Resource subject consists of two competency units:

BSBHRM506A Manage Recruitment Selection and Induction Processes
This unit describes the performance outcomes, skills and knowledge required to manage all aspects of the recruitment selection and induction processes in accordance with organisational policies and procedures.

BSBWRT501A Write Persuasive Copy
This unit describes the performance outcomes, skills and knowledge required to interpret a creative brief and evaluate a range of creative options to write persuasive copy.

Subject Name: Marketing Analysis & Research Project
This subject provides knowledge about identifying and evaluating marketing opportunities, undertaking market research, and  analysing market data in order to determine organisational performance.

Marketing Analysis & Research Project subject consists of three competency units:

BSBMKG501B Identify and Evaluate Marketing Opportunities
This unit describes the performance outcomes, skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing the characteristics of possible markets and assessing the viability of changes to operations.

BSBMKG506B Plan Market Research
This unit describes the performance outcomes, skills and knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan.

BSBMKG507A Interpret Market Trends and Developments
This unit describes the performance outcomes, skills and knowledge required to conduct an analysis of market data in order to determine organisational and competitor business performance, and to prepare market and business forecasts that assist in targeting marketing activities and in drawing up a marketing plan.

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