Kent Institute of Business and Technology

CRICOS CODE - 00161E
NATIONAL CODE - 90458

The Center of Academic Excellence Pty Ltd
is trading as
Kent Institute of Business and Technology

ABN: 49 003 577 302

Diploma of Marketing (BSB51207)
Clustering Table
Criteria: 8 units: 5 core unit; 3 elective units

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Subject Code	Subject Name	Competency	Subject Type	Duration
DM3	Organisational Behaviour	BSBPUB504A Develop and implement crisis management plans	Elective	4 weeks 80 hours
DMK2	Marketing Strategy	BSBMKG514A Implement and monitor marketing activities	Elective	8 weeks 160 hours
DMK2	Marketing Strategy	BSBMKG502A Establish and adjust the Marketing mix	Core	8 weeks 160 hours
DM5	Human resource management	BSBHRM506A Manage Recruitment Selection and Induction Processes	Elective	8 weeks 160 hours
DM5	Human resource management	BSBWRT501A Write Persuasive Copy	Elective	8 weeks 160 hours
DMK3	Marketing Analysis & Research Project	BSBMKG501B Identify and Evaluate Marketing Opportunities	Elective	4 weeks 80 hours
		BSBMKG506B Plan Market Research	Elective	4 weeks 80 hours
		BSBMKG507A Interpret Market Trends and Developments		12 weeks 240 hours

BUSINESS

Course Overview

Competency Unit

Unit Description

Clustered Competency Units